We’ve also taken several steps to address overall industry concerns and continue to clearly disclose game mechanics to ensure players understand all aspects of game-play.” Even so, we are mindful of the concerns and always thinking of ways we can enhance player experience, allowing consumers to participate in games as they see fit. “Our games are offered purely for entertainment. “None of our games are targeted to kids, they are for a general audience,” says O’Brien, though Scopely games on Apple’s App Store are listed as low as 4+.

lawmakers are attempting to regulate in-app purchases for games targeted at or played by minors. In North America, Scopely’s largest market, U.S. Parliament held hearings examining in-game purchases, too. In Europe, Belgium has banned randomized loot boxes, and the U.K. With smartphone and tablet games earning $60 billion in 2018, making up 44% of revenue across the gaming industry, according to market researcher Newzoo, mobile seems the place to be.īut the free-to-play monetization schemes mobile companies rely on are under increasing government scrutiny, and fortunes could change fast.

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